Wendy's Best Tweets & Moments of 2020

From Twitter to Twitch, Let's Take a Look Back

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Wendy's Twitter
Wendy's Twitter
FROM TWITTER TO TWITCH, WE LOOK BACK AT OUR TOP MOMENTS LIKE SAYING GOOD MORNING TO WENDY'S BREAKFAST AND GAMING WITH UBEREATS AND NEVER STOP GAMING.

Most folks are happy to bid adieu to 2020, but we tried to capture as many silver linings as possible. There was one favorite place where we could infuse joy into the lives of our fans and celebrate a few meaningful moments: our Twitter feed.

So, while the last year had its moments*, we wanted to share our appreciation for the feed that kept us smiling, helped inform our point of view on important issues and, as always, served up realness.

* too many moments

We Launched Breakfast!

Our breakfast launch at the beginning of 2020 was one of the biggest moments in Wendy’s® history, and all eyes were on us. We knocked it out of the park by introducing the world to the Breakfast Baconator™ and the rest of what is going to be America’s Favorite Breakfast**. Fans began to wake up every morning with breakfast sandwiches made-to-order using quality ingredients, like freshly cracked eggs.

Who better to cement the debut of the best breakfast in the biz than former M*D0^@!#’$ chef Mike Haracz? After one bite of a Breakfast Baconator, he certified this queen’s crown - need we say more?

** they just don’t know it yet

Boom! Aced the test, didn’t even study. Shout out to former McDonald’s Chef @Mike_Haracz for joining the #WendysBreakfast party. pic.twitter.com/6ZXfekD0QG

— Wendy's (@Wendys) February 5, 2020

Our breakfast launch also came with a morning content series full of freshly-cracked eggs, the sound of Applewood smoked bacon and more to give you a morning pick-me-up to go with your Maple Bacon Chicken sammie.

Time to toss that folded egg-plane they've been calling breakfast. Starting 3/2 you can treat yourself to fresh cracked eggs on every breakfast sandwich, every day. #WendysBreakfast pic.twitter.com/qWVneOtN4g

— Wendy's (@Wendys) February 12, 2020

Breakfast arrives on 3/2. Since you can’t taste it yet, let’s see how it might feel?#wendysbreakfast pic.twitter.com/jZNz8i3OqT

— Wendy's (@Wendys) February 19, 2020

This was all going down right as the world was about to look pretty different. While our breakfast launch garnered praise and was a highlight of 2020, no one could’ve imagined what was next.

A GroupNug for 2020

Shortly after our breakfast launch, we all found ourselves in the midst of a pandemic, and the way we lived our lives had completely changed. We couldn’t hug the people we loved, and even though Wendy’s couldn’t give you a hug, we decided to bring in the next best thing, a GroupNug®. “Nugs not hugs” was the name of the game, and it was our way to show appreciation and lift one another up while we all masked-up and maintained social distance.

 

 

Wendy’s Cyber Search

By May we knew we weren’t the only one at home playing games, so why not invite our fans to join us? We hid gift card codes all over the internet with simple puns as clues. The world scoured our website, our tweets, and even levels of popular video games in an attempt to score free food during our Cyber Search.

 

 

Partnering with Thurgood Marshall College Fund

The tragic events that came to light over the summer made it clear we needed to do more to be a part of the solution as we committed to advocate for social justice. Our values guide us in all we do, and it’s especially important we Treat People with Respect and Do the Right Thing. So, on July 2nd, we handed the mic via our Twitter and Instagram to our partner, Thurgood Marshall College Fund® (TMCF®). The social takeover allowed TMCF to share more about who they are, what they do, and how our team at Wendy’s, along with our fans, can make a difference.

It was a needed conversation and gave us the opportunity to open up a dialogue, as well as reinforce our commitment to the Black community. In addition to these valuable Q&As, Wendy’s committed to donating $500K to support Black communities. Watch out for more in this space as we move into 2021.

 

 

Spicy Crispy Chicken Sandwich Spiced Up Profile Pics

Good things come in small packages, and our new Spicy Crispy Chicken sandwich was proof. The addition of this powerful lil’ sandwich to our 4 for $4 meal deserved to be celebrated with something equally exciting. To mark the new offering, we decided to spice up the world’s profile pictures in August, and let’s just say the world showed up and we upped their profile pictures in return.

 

 

Gaming Through 2020

Then, like so many of our fans, we found ourselves …. Still gaming! We were on Twitch chilling with our gamer friends much of the year, and we were so inspired by the fun online we decided to take it offline and built a Mario Kart® course inside a local Wendy’s restaurant.

 

 

To wind down the year, we partnered with Uber Eats and some of the top streamers on Twitch to give customers an exclusive Never Stop Gaming menu so we could all enjoy gamers’ favorite meals together.

 

Thank you for sharing the year with us - the good and the bad; we’ll see you on the flipside. Feel free to share your favorite moments in the comments below or tweet us @Wendys.

 

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