Wendy’s & Don C Team Up for a Fresh Fashion Collaboration

Some things naturally go together: fresh never frozen hamburgers and Frosty treats, March and Basketball, Wendy’s and… streetwear? Yep. You read that right.

We partnered with Chicago native Don C to create a limited edition capsule collection in honor of all that is fresh.

Best known for his iconic streetwear, Don C created an exclusive line that is as fresh as Wendy’s hamburgers. Read on for more on what inspired him and how he’s kept it Fresh Since Day One.

Can you tell us a little about how you got started designing? We know your roots are in Chicago, but how did you break out in such a crowded industry? ­
Don C: Everyone’s roots are somewhere. Mine happened to be in the Midwest, which is a melting pot of various cultures.

What’s your favorite aspect of your job? 
Don C: Interacting with people.

We know inspiration can come from anywhere, what are some of the things inspiring you lately?
Don C: Heavy Metal, because I was never into it and I am discovering so many aspects of that sub culture.

What drew you to working with Wendy¹s?
Don C: I thought it was a dope idea. I’m from Chicago, so Fresh Since Day One is a motto I’ve always lived by. Wendy’s is an iconic brand that’s known for always keeping it fresh, so this collaboration really made sense.

What’s the design process like for you, and how did it work with Wendy’s?
Don C: I love the energy of bringing out of the box ideas to the table to move the culture forward, and I try to do the same with my brand collaborations. It was easy to work with Wendy’s, because they saw the creative vision, so we connected the dots with the Team Fresh collection.

Where did you find your inspiration for this collection?
Don C: I was really inspired by the past and the present, going back to the vintage Wendy’s uniforms with the pinstripes. Some of my best memories growing up in Chicago, were going to Wendy’s with my dad, and talking basketball with him. So with the Team Fresh collection, I wanted to blend the old with the new, and bring those retro elements to the younger generation.

You obviously have a love for basketball, who are you rooting for to take it all?
Don C: Loyola - Chicago

Last but not least, your favorite item to order?
Don C: Wendy’s Fries